Most happy clients are glad to leave a review. They just don't get around to it: the ask comes at the wrong moment, the link is buried, or they're not sure which site you care about. Fix those three things and reviews start arriving on their own.
Ask within a few days of closing
The best moment is right after the keys change hands, while the relief is fresh and before the move swallows their attention. Waiting weeks means competing with boxes, utilities and a new commute. If the closing was stressful, a short thank-you call first — then the written ask — lands better than an email out of nowhere.
Make it one tap
- Send direct links to the review page itself, not to your profile's home page.
- Pick one or two sites that matter most for you — usually Google and one real-estate site such as Zillow — rather than a list of five.
- Put the link in the first lines of the message, where a phone screen shows it without scrolling.
Say something specific
A generic “please review me” reads like a form letter. Mention something real about their deal — the house, a hurdle you cleared together — and say plainly why reviews matter to you. Specific asks get specific reviews, which are the ones future clients find convincing.
Scripts you can adapt
Email or text, right after closing: “Hi [name] — congratulations again on [address]! It was a pleasure getting you there, [specific moment]. If you have a minute, a short review would mean a lot — it's how people like you find me: [link]. Thank you!”
One gentle follow-up, about a week later: “Hope you're settling in at [address]! If you haven't had a moment yet, a quick review would really help me — it only takes a minute: [link].”
Stop at one follow-up. A second reminder turns a happy client into one who feels chased.
Keep it clean
- Don't offer gifts or discounts in exchange for reviews — many review sites prohibit it, and it can get reviews removed. Check each site's rules.
- Ask every client, not only the ones you expect to be glowing — selective asking can also break site rules.
- Never write reviews for clients or post them on their behalf.
Answer every review
A short, personal reply to each review — including the critical ones — shows future clients how you treat people. Thank them, mention something specific, and keep private details out of it.
In ClosedEasy, a closed deal shows “Ask your clients for a review”: a short thank-you from you with your review links (set once in Settings), sent only when you tap Send — with an optional single follow-up a week later. ClosedEasy also emails your clients a 30-day check-in and a one-year anniversary note in your name — each can be switched off per deal.